Generative AI for Marketing Teams
Automate campaigns, generate targeted content and create stunning visuals — no coding required.
conversion with AI personalization
HubSpot 2025
marketing revenue increase
McKinsey 2024
of searches are now zero-click
SparkToro
Marketing without AI is flying blind
Marketing teams that don't integrate AI lose a measurable competitive advantage.
40% of time wasted on repetitive tasks
Writing emails, repurposing social posts, manual reporting — your marketers spend more time producing than strategizing.
Personalization impossible at scale
Segmenting and personalizing for each persona requires resources most teams don't have.
Underexploited data
Your CRM, analytics and customer feedback contain strategic insights that nobody turns into actions.
Visuals: creative bottleneck
Every campaign needs visuals, but design is slow, expensive, and briefs are often poorly translated.
What AI concretely changes in marketing
10 use cases you'll master with LearnIA
Multichannel content generation
Blog posts, LinkedIn posts, video scripts, newsletters — generated and adapted to your brand tone in minutes.
Brand visual creation
Product visuals, social illustrations, event posters — AI-generated with stable and consistent graphic style.
Hyper-personalized email marketing
Email sequences adapted to each segment, with subject, body and CTA dynamically generated from customer data.
SEO & AEO (AI Engine Optimization)
Optimize for Google AND AI answer engines (ChatGPT, Perplexity). 60% of searches are now zero-click.
Marketing data analysis
Transform your GA4, CRM and social media reports into actionable insights with structured JSON prompts.
Intelligent marketing chatbots
Create conversational assistants that qualify leads, answer FAQs and guide toward conversion.
AI content strategy
Editorial planning, competitive analysis and trending topic identification — automated through advanced reasoning.
Marketing knowledge base
Ground your AI assistant in your brand guidelines, market research and tone of voice via RAG.
Automated marketing workflows
Chain monitoring → analysis → writing → publishing in a multi-step AI pipeline.
Ethical and compliant AI marketing
Avoid hallucinations, campaign biases and ensure GDPR compliance of your AI marketing tools.
Your AI Marketing Path
The most relevant modules for marketers, in recommended order.
Module 0 — Prompting Fundamentals
ia-marketing.modules.freeLabel1h25Master the R.C.T.F. framework to produce quality marketing emails, social posts and briefs from your first prompt.
→ Generate a personalized promotional email in 2 minutes
Module 1 — Advanced Prompt Engineering
6hCreate your marketing Prompt-Book: reusable templates for content, SEO, social media and copywriting.
→ Build a library of 10 reusable marketing prompts
Module 3 — Advanced Reasoning
8hUse Chain-of-Thought and Tree-of-Thought to create complex marketing strategies step by step.
→ Analyze a competitive campaign in 5 structured steps
Module 5 — RAG & Context Engineering
10hCreate a marketing assistant grounded in your brand guidelines, studies and internal data.
→ Build an assistant that knows your tone of voice
Module 7 — Creative & Multimodal Prompts
8hGenerate consistent brand visuals: product photos, social illustrations, event posters.
→ Create 10 campaign visuals with unified style
Module 9 — Expert Context Engineering
3hOptimize campaigns with Prompt Caching (-90% costs) and Model Context Protocol for connected workflows.
→ Reduce content generation costs by 90%
“In 3 weeks, I automated 80% of my team's content production. We produce 4x more content, of better quality, with the same budget.”
Digital Marketing Manager
B2B SaaS Scale-up, 50 employees
Concrete ROI of AI in marketing
more content produced per week
time on repetitive tasks
conversion rate (personalization)
costs with Prompt Caching
Try Module 0 — Free, no commitment
Generate your first personalized marketing email in 15 minutes. Master the R.C.T.F. framework used by top AI marketers.
Start AI marketing today
Begin with the free Module 0. No credit card, no commitment. In 1h25, you'll master prompting fundamentals applied to marketing.
FAQ — AI & Marketing
Do I need coding skills to use AI in marketing?+
No. LearnIA is designed for marketers, not developers. All exercises are interactive and require no technical skills. You'll learn to master ChatGPT, Claude and AI tools as marketing productivity instruments.
What concrete results can I expect?+
Trained marketers produce on average 4x more content, reduce production time by 70%, and improve conversion rates by 82% through AI personalization (sources: HubSpot 2025, McKinsey 2024).
Will AI replace marketers?+
No, AI augments marketers. Repetitive tasks (repurposing, reporting, segmentation) are automated, freeing time for strategy, creativity and client relationships — irreplaceable skills.
How does AI handle my brand identity?+
Module 5 (RAG) teaches you to create an assistant grounded in your brand guidelines. It generates content 100% aligned with your tone of voice, citing your internal sources.
Does the training cover image generation?+
Yes. Module 7 is entirely dedicated to visual prompts: Midjourney, DALL-E 3, Stable Diffusion. You'll learn to generate product visuals, social illustrations and posters with consistent graphic style.